IC! BERLIN

CAMPAIGN SHOOT, CGI, MOTION DESIGN

The eyewear brand IC! BERLIN has commissioned us to stage their Reflection Collection in a campaign shoot. The three provided glasses models are a reminiscence of the 90s, the birth of the Berlin based cult label. The challenge was to stage the glasses – according to the campaign motto “Step Back To The Future” – in a Berlin subway station in the year 2050. Our approach: real people in a virtual set. We built the corresponding rooms using CGI (Computer Generated Imaging), the models photographed in our Cologne studio (of course they came from Berlin) were composed in the rooms during the postproduction. So that the campaign messages could also be transported accordingly, we used After Effects to produce motion clips in which the claims run through the image.