CAMPAIGN SHOOT
Conception, planning and realization of a campaign photo shoot as a reprint of the 2016 campaign. Since TRANSITIONS lenses are phototropic we wanted to make sure to have lots of sunlight during the production day – in mid december not the easiest task in northern hemisphere, so we hopped to South Africa and rented a mansion in Cape Town’s platinum road ‘Higgovale’, the perfect location offering clean, architectural indoor and outdoor situations for bright and dark lenses.
